The Fine Balance of Customer vs Client-Centric Copy As a B2B web copywriter I often find myself in a battle of wills with company stakeholders. CEO’s and Marketing Managers frequently have their own ideas of how their corporate website should look/read and they have certain subject matter that they want to brag about, such as [...]

Proven mobile marketing strategies allow you to take full advantage of mobile’s growing influence. According to research done by leading companies such as Morgan Stanley: In five years time there will be more people searching the web using mobile devices than traditional PC’s. If you are a business that relies on web traffic, are you [...]

Product You need a product, something with value that you can sell. A product that is in demand. Do you have a market for your product? When choosing a product for your online business, choose something that is in demand. Do your research and find a hungry market then create a product for that market. [...]

One of the easiest ways to get visitors to your web site is to spend money. Nothing is more effortless then paying for traffic. But if you can’t afford it or don’t want to pay, there’s an equally simple but free way to get traffic: ad swaps. An advertisement swap or ad swap is simply [...]

PPC Campaigns are fairly easy to set up, can drive traffic to your site, and are highly trackable. Here’s my top 10 tips for setting up a Google AdWords campaign…  1. Make sure your keywords are very specific to your business or product offering. 2. Avoid general keywords that are too broad or generic. Focus [...]

The advances in web technology have opened up a brave new world for Public Relations (blogs, twitter, forums). Successful Web PR depends on listening to your customers, a vast difference from traditional PR where customer feedback was almost impossible to measure. In addition, it is possible to respond to your customers, thereby creating an opportunity [...]

Websites need traffic. Traffic is generated through search engines. Therefore, it is essential that search engines can find your site, index it and rank it according to it’s keywords. My top tips for search engine friendly site design are:  1. URLs should be brief, but descriptive. This way it’s easy for search engines to index them. [...]

The design of your website goes a long way in assuring visitors of your credibility and converting them into customers. Here are some web design tips to keep in mind when aiming for maximum conversions. 1. Establish authenticity by always displaying your contact information on the homepage. 2. Have an informative and personal About Us page. [...]

I’m working on a new project at the moment which requires a comprehensive SEO strategy. Although the site itself is ranking highly, the brief is to get more of the pages to rank higher. It’s a content rich site, with over 3000 pages and many content categories which lead me to thinking… how does one create a [...]

Unfamiliar territory, campaign not performing, too expensive… whatever your reasons, AdWords can be an exercise in frustration for many budding internet entrepreneurs. But before you quit, have a look at my Google AdWords step-by-step guide below… and then think twice before you hit “delete”.  Step 1 – Impressions In order to maximise traffic to your [...]