Mobilitrix offers mobile marketing solutions to clients who want to target the growing market of mobile users. Their services range from  reward vouchers and loyalty schemes to mobile surveys, SMS advertising, information sharing and the collection of customer data. I outlined a new SEO-friendly web structure for them. The user experience was paramount, with focus on clarity of information which in the mobile industry can be overwhelming and hard to understand. The page elements were arranged for maximum effect and conversions as well as building trust in Mobilitrix as a brand. I then rewrote all of their web copy to appeal to their target audience. The new site is yet to go live, but watch this space.

LRMG had redesigned their website and wanted appropriate copy as well as SEO on all the relevant pages. I selected keywords based on extensive research for their niche and implemented the keywords in the meta tags, headings, linking strategy and across the pages of the site. I also focused on a few more site elements for the homepage such as shortcut buttons to key areas which were buried within the site and their contact details. According to the marketing dept. their “queries have increased substantially” since the implementation and Google Analytics shows an  increase in organic web traffic of a steady 4% per month. View the site at www.lrmg.co.za.

Vodacom was integrating the WASP (Wireless Application Service Provider) function into their business portal, and consequently wanted the existing (outdated) copy re-written, optimised and made relevant to a fast-changing telecoms market. I designed the content funnel to 1. Provide the necessary information to potential service providers, 2. Build trust in the brand and remove any fears or other possible barriers to entry and 3. Create a simple and easy sign-up process. All the copy on the existing site was re-written in line with Vodacom’s latest mobile products (SMS, MMS, WIG, USSD etc.) and the information surrounding them, as pertaining to the third party service providers. The new portal site is now on the top page of Google SERPs. Visit the Vodacom WASP business portal.

M4P Project Management did not have a website so I designed the layout and wrote the web copy from scratch. The focus was on their core value proposition and how their service offering could benefit their customers. The goal was to convert more customers via the website and to this effect we were wholly successful. Web queries now make up 30% of M4P’s business. View the site at www.m4p.co.za.

The Skills Portal is a content rich site aimed at companies who require training for their staff members, as well as individuals looking for specialist training courses and institutions. In order to maximise traffic I did extensive keyword research specific to each section of the site. The result is top page rankings on the SERPs for each of the content sections (see results for IT Training Course, HR Training, Project Management Training and Finance Training ), as well as a substantial increase in monthly traffic volumes. View the site at www.skillsportal.co.za.

This financial subscription news site required extensive web copywriting to appeal to their desired target market. Organic search was non-existant, with only limited direct traffic from regular customers. They needed to streamline their content funnel to increase traffic volumes and sign up new members. The site was redesigned in line with my web copywriting and SEO suggestions. Subscription rates are up by 23% since the site launched only two months ago. Visit the site at www.hedgenewsafrica.com.

ZAR Travel, a boutique travel company focusing on the B2B market needed help. They had a website but it was outdated and not generating any traffic at all. They needed a complete website overhaul. I began by creating layout documents for the client, outlining the homepage elements, such as navigation, contact details, headings, and copy. Credibility was added to the site in the form of Associated Partners, Testimonials and Awards. My design partners created the new site based on my layout document, and then I wrote the copy to reflect their hands-on approach and other unique benefits for their clients. The result was a turnaround in site traffic of over 100%.

N’lighten needed a site re-design and optimisation which focused on conversions. Their old site was not converting i.e. they had not got any calls off the website. I designed layout or ‘wireframe’ diagrams illustrating how best to attract visitors attention and persuade them to take action. I re-wrote the existing content on the site using keyword oriented copy. As a consequence, traffic has increased by 40% and N’lighten are now receiving a growing number of queries from their website which is ranked on the top page of Google SERPs. View the site at www.nlighten.co.za.