PetroSA
- Write B2B web copy for the whole site with the purpose of attracting new investment and providing transparent information on the national oil company.
- Involved extensive interviews and research into the company and it’s target market.
- Keyword analysis, research and implementation.
- Writing persuasive and compelling web copy.
PPECB (Perishable Products Export Control Board)
- Re-writing web content to appeal to the desire target market, including industry stakeholders.
- Make sure information is easy to find and access.
- Build trust in the brand.
- Write the web copy in such as way that it is useful and easy-to-read.
- Ensure effective calls to action on the site.
Vodafone
- SEO-friendly site structure for Vodafone WASP (Wireless Application Service Provider) Web Portal.
- Optimised web copy for niche target market (Mobile Service Providers).
- Internal link structure to enable easy navigation throughout the portal.
- Translating highly technical documents into user-friendly web copy.
- Optimised user-path to create a seamless flow of information and ultimately sign-up for Vodafone services. i.e. Maximising conversion rates.
LR Management Group
- Re-write web copy to appeal to target market.
- Drive traffic to the site through organic SEO techniques.
- Generate quality leads from website traffic.
Way to Wealth Pro
- Wrote persuasive landing page sales copy for Way to Wealth e-book.
- Wrote web copy for general Way to Wealth website.
- Wrote a 7 minute sales video script for founder of Way to Wealth Pro.
Whale Watchers Luxury Guest Apartments
- Increase site traffic through organic SEO techniques and social media.
- Create quality leads (queries) via the website form.
- Increase online bookings.
M4P Project Management
- Increase conversions (online queries) through optimised site elements.
- Build trust and credibility in the business.
- Write optimised web copy to appeal to target audience.
Hedge News Africa
- Increase online subscriptions to the magazine.
- Build trust in the brand.
- Generate interest in the brand/magazine.
GlaxoSmithKline
- Wrote targeted web copy from a variety of international sources for the International Pharmaceutical division of GSK.
- Converted complex medical documents into user-friendly web copy.
- Loaded copy onto International Pharma intranet via CMS (Plumtree technology)
- Wrote all marketing material for the International Pharma division.
- Designed and wrote web copy for International Marketing Conference mini-site including live video presentations and keynote speaker profiles.
