What Is B2B Copywriting?

  • B2B companies sell their products and services primarily to other companies.
  • B2B companies use a wide range of “marketing communications” to help sell their products and services.
  • B2B copywriters help those companies, or their ad agencies, plan and write those marketing communications.

In my dealings with B2B clients, and from attending B2B webinars and B2B conferences, it has become clear that B2B businesses often experience the following challenges:

  1. Generating high quality leads
  2. Generating a high volume of leads
  3. Marketing to a lengthening sales cycle
  4. Increasing perceived value in cutting edge product benefits
  5. Generating public relations buzz
  6. Marketing to a growing number of people in the buying process

With effective and highly targeted web copy, I will help you talk directly to the people that count. With my B2B web optimization techniques your website will generate business leads which actually lead to sales.

Apart from B2B web copy, I also offer the following B2B services:

General PRINT Marketing Communications

  • Sales brochure
  • Flyer
  • Corporate brochure
  • Case study (aka product success story)
  • Surveying customers to uncover good case study candidates
  • White paper or special report
  • eBooks, manuals, guides, business books

General WEB Marketing Communications

  • Planning content for a 10-15 page website. The result is an outline of site links and content.
  • Website (includes front page, general inside pages, in-depth product/service descriptions, executive bios)
  • Email (as a standalone promotion or other announcement)
  • Email newsletter – article (500 – 750 words)
  • Helping client plan an email newsletter program (developing a list of topics, suggesting a format, etc.)
  • Blog ghostwriting

Special WEB Marketing Projects

  • Landing page (website lead-generating offer page or sales page)
  • Web banner ad
  • Email newsletter ad
  • Search engine ad (e.g. Google Adwords)

Broadcast

  • Short video script for a website (less than 5 minutes)
  • Longer video script from web and DVD production
  • Short audio script for website

Publicity

  • Standard press release (1-2 pages)
  • Backgrounder (2-4 pages)
  • 1-3 minute video news release (aka “VNR”)
  • Article ghostwriting
  • Advising client on publicity basics such as how to submit a press release or what components to include in a media kit

Presentations

  • Executive speech (20-30 minutes)
  • PowerPoint® presentation – 10-15 slides (no speaker script)
  • Webinar script (20-30 minutes) includes slides + script or “speaker notes”.

Search Engine Optimization (SEO)

  • Keyword research
  • Integrating keywords into the copy
  • Writing new copy
  • SEO advice – website review and recommendations

Telephone Prospecting Scripts

  • Telemarketing script

Marketing Advice

  • Strategizing, recommending, coordinating and other non-writing projects

Why choose me as your B2B marketing specialist?

  1. Industry Specific Knowledge: I have over ten years B2B experience in industries such as telecoms, pharmaceuticals, finance and insurance. Although this is not essential for a good B2B copywriter, it certainly gives me the edge.  I have written countless technical documents, user reports, requirement specification documents, project plans, white papers, case studies, technical support documents, testing documents and process documents.
  2. Knowledge: I have studied the intricacies of the B2B market, and so I effectively identify your target audience’s requirements and am able to provide what they require so that you make the sale.
  3. Customer Behavior: I effectively put myself in your customers shoes, so that I’m able to talk to them in a way that achieves results. “You can’t market anything effectively unless you answer the question, ‘If I am your ideal customer, why should I buy from you?’” – Biba Pearce
  4. High Quality Leads: I can help you generate high quality leads that result in real opportunities for the sales team.

 

To arrange a consultation, please contact me on bibapearce@gmail.com.