Make Sure Your Website is Optimised
The web environment is constantly changing. A website can no longer exist in isolation. We now have to take into account search engine marketing, social media, content, blogging and more. New forms of inbound marketing content such as podcasts, blogging and social media have become a considerable factor in the buying process.
The role your website plays is important in converting traffic from online sources such as blogs, social media, organic and paid search into leads or sales on your main website.
This is where I come in…
- I will first analyse your website and other inbound media to determine where your website is falling short and why it is not performing.
- Then I’ll show you what steps you need to take to turn your website into an inbound marketing receptacle of lead-generating proportions.
This usually involves looking at issues such as:
Search engine optimisation (SEO) – There is no point in having a website if it isn’t being found online. SEO includes techniques such as inbound links, keywords, title and meta tags, xml sitemaps and 301 redirects, amongst others.
Design and Usability – This focuses on getting that traffic to stay on your site and take action. Here I’ll look at first impressions (credibility, trust, professionalism, stability, welcoming and relevancy). Design related elements include the correct use of colours, animations, gadgets and media, layout and typography.
Consistency – It’s best to keep elements on your site consistent so I’ll be looking at structure, layout, navigation, and flow from page to page.
Images – Images are a powerful element to any website if used meaningfully. Each image transmits a subconscious message to your audience and sometimes the results are different to what you expect.
Navigation – A good, solid navigation system is crucial to keeping visitors on your site. Elements to be taken into account are structure, footer, breadcrumbs, search box, navigation options, tiers, links and the use of JavaScript and Flash.
Flash and Animation – Do yours grab attention or distract from staying on the site?
Accessibility – Browser compatibility issues, mobile browser accessibility and other devices.
Content – Content is a big one and possibly the most important aspect of any website. It’s what search engines and people are looking for. It’s the engine behind your website, what drives people to your site and generates leads.
Call to Action – It’s no good having heaps of traffic if visitors are leaving your site without doing anything. Do you want visitors to contact you, subscribe to your mailing list, buy your product, enquire about your service or access information? An effective CTA will drive your visitors to take that desired action.
There are many other elements that can come into play depending on what website you have and how you use it. Things like blogs, forms, newsletters and squeeze pages also have important usability and performance issues and if relevant, I’ll address or suggest these as well.
Contact me on bibapearce@gmail.com or 07730012691 if you require any further information or to book a consultation.
